Construction

We simplified the logo, integrating the graphics in the first letter: V. We reinterpreted the initial “vase” concept of the logo and naturally introduced it into the text body. We also created a slogan that aimed both to describe the main business area of the brand and the core concept of the Vectem products: “ethics”.

Chromatic

Main Chromatics (web)

We created multiple versions of logos, none of which interfere with the legibility property. We recommend using either the negative (dark) or the positive alternative.

Chromaticity to avoid (examples)

Secondary Chromatics (print)

Accepted cromaticity (examples)

Typography

Typography is crucial in the identity of a brand. That is why we chose as the primary font ALSSchlangesans, a geometric Sans Serif font, with playful inclinations, but also very clean and easily readable.

Light ABCDEFGHIJKLMNO PQRSTUVWXYZ 0123456789

Regular ABCDEFGHIJKLMNO PQRSTUVWXYZ 0123456789

Bold ABCDEFGHIJKLMNO PQRSTUVWXYZ 0123456789

ALSSchlangesans ABCDEFGHIJKLMNO PQRSTUVWXYZ 0123456789

Stationery