Campaign concept
Mechanism Go to catdedeparte.ro and show us how far you would go for Leerdammer taste and you can win a Vespa scooter or a 1000€ travel voucher for your next trip. How? Users will go to Leerdammer Facebook page and upload upload a creative picture with their Leerdammer pack wherever they are. Lucky draw winning: a Vespa scooter or a 1000€ travel voucher for your next trip.

For the 1000€ travel voucher we will partnership with Vola or with any other travel agency which, of course, will promote out campaign.
Supermarket activation
Prizes
VESPA There is no question that Vespa has a long track record, style, and brand name recognition. The icon of a unique design and the values of environmental sustainability and independence, very fun to ride and very practical - lots of storage options. You can easily ride it in crowded cities aswell as for long roadtrips. 1000€ TRAVEL VOUCHER For the 1000€ travel voucher we will partnership with Vola or with any modern travel agency which, of course, will promote our campaign.
Van activation
Sampling stand
Sponsored posts
Geotargeted banners
Subway branding