Campaigns
Materials
Creative Pegas lamps
On the road with us
Summary
We want to thank you for being by our side and we reward each of your purchases in the Gazprom Petrol Stations in Romania with bonus points. Collect them and use them to purchase any of the products available in the WITH US ON THE ROAD catalogue!
Loyalty system
For any purchase up to 500 RON (VAT included), you receive 1 point for every 10 RON spent in our stations on fuel or other additional products and services. For amounts bigger than 500 RON (VAT included), you get 1 point for every 150 RON.

The points can be exchanged for free or discounted products. You can choose from a wide range of Braun and OralB personal care products or delicious goodies available in our menu. You can view the list of available products in the CATALOG section in the iPad app installed in our stations or by accessing www.impreunaladrum.com

To enter our Program and benefiting from the free or discounted products available in exchange for collected points, you simply have to communicate your intention to participate to our employees at the cash registers at the moment of your next purchase in any of our stations.
Champions league
Summary
Target: increasing the sales volume of fuel in the gas stations and also attracting new customers to get in touch with the Gazprom brand and the quality of its services. Through this campaign we have invited the consumers to refuel their vehicles in the minimum of 20l in any of the gas stations to have the chance of winning one of the Champions League Final tickets. They could claim their prize by interacting with the iPad app.

Results: Increasing the sales volume of fuel.

Media channels: radio, online, outdoor, social media and BTL.
Shooting
For the campaign we organized a professional shooting of the gas stations and products of Gazprom. Together with a food styling team, we photographed a selection of products from the range offered by Gazprom.