Construction
We simplified the logo, integrating the graphics in the first letter: V. We reinterpreted the initial “vase” concept of the logo and naturally introduced it into the text body. We also created a slogan that aimed both to describe the main business area of the brand and the core concept of the Vectem products: “ethics”.
Chromatic
Typography
Typography is crucial in the identity of a brand. That is why we chose as the primary font ALSSchlangesans, a geometric Sans Serif font, with playful inclinations, but also very clean and easily readable.
Light ABCDEFGHIJKLMNO PQRSTUVWXYZ 0123456789
Regular ABCDEFGHIJKLMNO PQRSTUVWXYZ 0123456789
Bold ABCDEFGHIJKLMNO PQRSTUVWXYZ 0123456789
ALSSchlangesans ABCDEFGHIJKLMNO PQRSTUVWXYZ 0123456789
Stationery
Social media
Website