Identity system
The construction of the logo aimed to integrate both the anniversary number of Servier, 25, and the country in which the anniversary is celebrated, Romania. Therefore, we combined the two, placing the outline of Romania between numbers, 2 and 5.
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Colors
Typography
Typography is crucial in the identity of a brand. That is why, for Servier 25, we chose Pantone as a primary font. It is a clean, simple font, with inclinations towards science, which is the case for the medical field in which Servier activates.
Light ABCDEFGHIJKLMNO PQRSTUVWXYZ 0123456789
Bold ABCDEFGHIJKLMNO PQRSTUVWXYZ 0123456789
Panton ABCDEFGHIJKLMNO PQRSTUVWXYZ 0123456789
Stationery
Brand presentation