Construction
For the construction of the logo we used proportions based on the
principles of symmetry, which aim to create visual harmony.
Identity
Logomark
For the logomark we created a monogram from the letters ā€œiā€ and ā€œDā€; the result was a perfect symbiosis through the fusion of the two characters.
Logotype
The logotype "learning" aims to describe the activity of the business, and we used small caps characters for it.
Chromatic

We created multiple versions of logos, none of which interferes with the legibility property. We recommend using either the negative (dark) or the positive alternative.





Main Chromatics (web)
#03e1ca
#00badc
#1284F7
#1763F6
#191840
Chromaticity to avoid (examples)

Secondary Chromatics (print)

Green #191840
Blue #191840
Indigo #191840
Accepted Chromaticity (examples)
Typography
Typography is crucial in the identity of a brand. That is why we chose as the primary font Montserrat by Julieta Ulanovsky; this is a Sans Serif font, purely geometric, with inclinations towards technical, which is the case for the educational field.
Light ABCDEFGHIJKLMNO PQRSTUVWXYZ 0123456789
Regular ABCDEFGHIJKLMNO PQRSTUVWXYZ 0123456789
Bold ABCDEFGHIJKLMNO PQRSTUVWXYZ 0123456789
Montserrat ABCDEFGHIJKLMNO PQRSTUVWXYZ 0123456789
Stationery
Business cards
Invitation
Presentation redesign
Website