For the construction of the logo we used proportions based on the
principles of symmetry, which aim to create visual harmony.
For the logomark we created a monogram from the letters “i” and “D”; the result was a perfect symbiosis through the fusion of the two characters.
The logotype "learning" aims to describe the activity of the business, and we used small caps characters for it.
We created multiple versions of logos, none of which interferes with the legibility property. We recommend using either the negative (dark) or the positive alternative.
Main Chromatics (web)
Chromaticity to avoid (examples)
Secondary Chromatics (print)
Accepted Chromaticity (examples)
Typography is crucial in the identity of a brand. That is why we chose as the primary font Montserrat by Julieta Ulanovsky; this is a Sans Serif font, purely geometric, with inclinations towards technical, which is the case for the educational field.