Construction
For the construction of the logo we started from the concept of the heart. We hem combined the half of a heart with half of a book, in order to convey the fact that this is an informative event, from which participants can learn about heart failure.
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Colors
Typography
Typography is crucial in the identity of a brand. That is why, for the Heart Failure Forum, we chose Pantone as a primary font. It is a clean, simple font, with inclinations towards science, which is the case for the medical field in which this event activates.
Light ABCDEFGHIJKLMNO PQRSTUVWXYZ 0123456789
Bold ABCDEFGHIJKLMNO PQRSTUVWXYZ 0123456789
Panton ABCDEFGHIJKLMNO PQRSTUVWXYZ 0123456789


Event spider
Diploma
Badge
Chair
branding
Invitation