Responsive logos have become increasingly important in world ruled by mobile devices. It will no longer be sufficient to create one logo and scale it down with changing screen sizes. Logos are becoming adaptive, containing several versions for mobile, tablet, desktop devices, and beyond. Much like responsive web design several years ago, responsive logos are now a ‘must’.
As the examples below demonstrate, the new trend in logo design will be a combination of simplified shapes with a semi 3D look, making use of smooth subtle overlying color fadings that will add well-balanced depth. The overall use of color will become brighter and more saturated, giving a brand a bolder look.
Custom designed and eccentric typefaces are becoming a hit - especially among designers. Whether fragmented, distorted or visually broken, this style of type design certainly stands out and this is exactly their purpose. Some of these typefaces are also interactive, reacting to mouse cursors. One thing that’s clear is that custom typefaces can never be unique enough, and there will certainly be a rise in experimentation in this field in 2018.
A major trend in web design for 2018 is the rise of (interactive) 3D elements which play with depth, movement, and texture as well as perspective. The use of 3D elements and environments makes each website highly unique and certainly enhances the aesthetics and/or user experience. Atacac, for example, has created an interactive futuristic virtual reality showroom that allows users to explore the fashion collection in virtual 3D. Another favorite of ours is the animated and 3D sculpture by The Artery.
Interactive mouse pointers add another layer to a website’s user experience. The user controls the mouse pointer with specific interactions that are customized for the individual website. In the example of Ben Mingo, the mouse pointer starts behaving like a magnet when menu items are approached. The cursor can also react differently for different actions which is perfectly demonstrated in the example of Walking Men. We are curious about what clever cursor interactions are yet to be explored.
Gone are the days of websites using boring loading bars. Why not use the downtime of your website in a more creative way? Below are two great examples by Contemple and Awwwards that make great use of creative website loading.
Not necessarily a design trend in particular, but moreover a trend among designers. 2017 has been the year of many Instagram innovations. Since the launch of Instagram stories, this feature has immediately found recognition and is increasingly being used among designers and brands on a daily basis. A great example how to engage with your audience can be seen on the feed of Ales Nesetril, who has also published a successful e-book "The Perfect Grid: A Creative Guide to Instagram" on this subject. Storytelling is most important to build an authentic truthfull brand and gain passionate followers. In 2018 we will certainly see a rise in its usage in many creative ways such as Tutorials, Live-Videos, Work-in-Progress shares etc. Lastely we also predict that there will be more cross sharing across different designer accounts. We at Mindsparkle will certainly invite more designers to take over our instagram for a day and talk to our audience.
We find there to be an upward trend in intertwining digital and handmade art. The hand-crafted look is a deliberate technique that adds an interesting, tactile layer to the designs. In this example below by Maxim Shkret the sculptures look almost as if they were created by hand using paper.
Isometric projection is a method for visually representing three-dimensional objects in two dimensions. This was formerly mainly used in technical and engineering drawings before it had been discovered by designers. Whether in photography, illustration, 3D Design or iconography, isometric design is certainly enjoying its moment on the fast lane, and you can expect to see much more creative isometric work in 2018.
Adding depth to flat minimal design by using realistic shadows creates the appearance of a three dimensional space that almost looks true to real life. This effect will be enhanced when objects are separated in different layers and interact autonomously with the combination both sharpness and blurriness.
Source: Mindsparkle Mag, on Behance.net
Happy 50th birthday account planning!