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My Dream Residence - Your all inclusive apartment!
The product: residential complex.
The challenge: to position the residential complex in the luxury category.
The idea: All the used elements are lush: from the access to the swimming pool in your own block of flats, the trendy cloth to the black and white image effect.
The strategy: When you buy an apartment in a residential complex you buy the lifestyle rather than a space to live.
The result: We have managed to position the client in the luxury segment. The price requests increased, the number of acquisitions is strictly related to the economic situation.
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