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Nexus - Handmade shoes
The product: handmade shoe store.
The challenge: the print must be understood by both foreigners and Romanian people.
The idea: Because we are dealing with handmade shoes we have recreated a scene from Gulliver in Lilliput, the midget world. The Lilliputians make the shoe with the help of scaffolding and block makers. In this way we have visually explained the quality of the handmade shoes.
The strategy: Because the clients are mainly foreigners we have created a print easy to understand only by looking at it. The midgets that build the shoe tell everything about the process of handcrafting.
The result: The print aimed its target. The sales increased by 50% in comparison with the prior year.
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